Music Marketing Project

To start off this project, we were given a folder file that contained a couple of songs from the rock genre of music. We then listened to the songs and made a decision on which one we'd like to use for our project. As a group, we landed on "Sail" by Awolnation. Once we completed this, we went straight into developing our project.

The research is one of the biggest parts of the project. We had to first look into the music marketing strategies overall. This is when we were introduced to Atlantic Records, a record label that has signed many popular artists like Bruno Mars and Weezer. We then dug into the rock genre's specific marketing strategies and compiled them into a chart. This chart will help us in the future when we put the entire project together.

Part of the assignment is creating a music video for our given song. Once my group and I listened to the song a few times we came up with some ideas about what we'd like our music video to look like. We landed on a car race concept. The concept fits the song very well, but with our limited equipment, we had to really think about how we'd be able to develop our video. My group members know someone with a drone that has a camera so we tried to also incorporate that into our idea. The next steps for our project are to complete filming, edit the clips together, and finish our PowerPoint presentation.