Music Marketing Project Reflection

The research was a big part of the foundation of this project. Since our genre was rock, our audience was mainly public engagement based. We had to come up with ways to promote our artists in the most successful way possible. By going over basic music marketing first, we were able to extract ideas and strategies that enabled us to put our campaign together. 

Social media also was a huge factor in creating our campaign. Social media, in today's society, is a crucial way to share creations with the world. By using sites like Instagram, Facebook, Twitter, and Youtube, we can be able to promote our artist and their music. With this established, we can post snippets and clips of the production process as well as post a trailer for the music video to ensure that people are aware of the release. 

The music video was the hardest piece of the project. Filming and recording our concept turned out to be a little difficult. Since our idea was a car race, we had a hard time recording the cars and finding a way to safely record the shots we wanted to capture. In the end, the video came out great and we were able to find a way to record safely while still filming the shots we wanted.